India Today June 27, Dating apps are the new Cupids, urging a swipe-happy generation to find love, sex and romance on the move. Single in Mumbai. Bright lights glitter outside the window. Everybody and their partner somewhere out there having fun. Boredom has a new name: bedtime. The index finger automatically positions itself, to do the best thing it has ever done: swiping the screen—left, right, up, down. Who knows, of the billions of strangers out there, one swipe might just lead to that chance meeting of true love. Or at least a new Best Friend Forever. The mobile screen lights up to a smiling face.
Love me Tinder: A sex revolution driven by dating apps
What next? This is a part series on the dating landscape among the young-ish and single-ish of India. Part IX looks at whether or not Tinder is the best dating app there is. India recently witnessed a bout of hilarity when users of matrimonial websites — the very sanctum of holier-than- thou Indian norms — were instructed by the government to upload documents proving that their intentions were honourable. Meanwhile, on the opposite end of the spectrum, Tinder went sanskaari on India and via an incredulous ad showed Indian children going on dates that were approved by their parents.
Tinder is a dating app that matches users to others based on Back in , Tinder reported million daily swipes in India, and the highest.
We try to invite the right kind of people and introduce two individuals. The role of technology ends there; it can’t play a role in making matches a success” – Sumesh Menon, co-founder, Woo. In , Aloke Shah had an hour-long meeting at a Nainital hotel with his future wife, Geeta. It was a supervised meeting. There was no concept of dating. Geeta came with me straight after the wedding to a small place where there was nothing except the two of us and a determination to make the best of it.
Cut to Nikhil Narain, 33, swipes a decisive left on Tinder, a dating app that he has downloaded on his mobile. On Tinder, you can view profiles of people who have joined the app. The idea is to be able to have an interesting conversation over a drink or coffee. Something long-term can happen in its own time. I had a total of one date with my wife, who was chaperoned by her brother. It was enough for me to make a decision.
Dating apps expenditure India 2016-2018
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With an estimated 50 million downloads worldwide, Tinder leads the bandwagon. Launched in in India, the location-based social search.
Nikita Sharma decided to drop off Tinder on a Sunday last month. The year-old student had downloaded the popular dating app two months before, after hearing about it interminably from a few friends. She was aware that Tinder is mainly for finding people to date, not matchmaking. More problematic, she says, was that Tinder became a hush-hush affair because of the labels attached to it.
If numbers alone are to be trusted, Tinder is flourishing in India. The company claims that India is its largest market in Asia, attracting over 14 million swipes every day. It officially launched operations here with an office in Delhi in January, its first outside the United States.
Online dating apps finding more love in India as user base triples in 2018
An unusual story for Grindr. I was told it was futile to look for a long-term partner, as users look for sexual partners. Online matchmaking in India has come a long way since shaadi.
Read more about French dating app targets one million customers by on Business-standard. Plans to set up office in India and launch a.
Currently dominated by firms like Tinder , TrulyMadly, OkCupid and the newly launched Bumble, user penetration in the Indian online dating market that stands at 2. Launched in India in , Tinder last reported 7. Cities like Delhi, Mumbai, Bengaluru and Gurugram figured in its 10 most superliked markets globally for the year of In such a scenario, dating apps are investing and educating people about new ways of interacting with each other and seeing life beyond their circle, Maheshwari added.
While dating has, for long, been a taboo in India, believes Snehil Khanor, chief executive and co-founder, TrulyMadly, love marriages have been happening for ages. TrulyMadly has 5 million users in India and is recording ,, messages exchanged and 15, mutual matches per day. For instance, while signing up, women answer questions like whether they would want to continue working after marriage and how they would want their partners to respond to the same, or how they view the MeToo movement.
Knowing how potential matches have responded to these questions helps women filter dates. Dating apps allow for that kind of a safe environment where you can experience these ideas and thoughts,” Hobley added. Further, there is much focus on diversification. People are getting comfortable with meeting strangers online and exploring relationships,” Maheshwari of Tantan said, adding that the northern part of India is less conservative when it comes to dating apps and the south is definitely catching up.
A lot of the motivation for dating app participation, experts say, may not even stem from the search for love. Bhandari pointed out that not in all cases do dating apps serve as a motivation for love or relationships, they could also be seen as a desire on the part of the young population to share an experience with their friends and peer group or to be a part of a new culture popular all over the world. Click here to read the Mint ePaper Livemint.
Tinder breaking down barriers in India, one swipe at a time
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As competition heats up—US-based rival Bumble enters the market this year-end—the online dating app, operating in the country since
An online dating application is an online dating service presented through a mobile phone application , often taking advantage of a smartphone’s GPS location capabilities, always on-hand presence, and easy access to digital photo galleries and mobile wallets to enhance the traditional nature of online dating. These apps can simplify and speed the process of sifting through potential dating partners, chatting, flirting, and potentially meeting or becoming romantically involved over traditional online dating services.
The launch of Tinder in led to a growth of online dating applications, both by new providers and by traditional online dating services that expanded into the mobile app market. Tinder was the application that led the surge in mobile dating applications. Although, other sources state that the founders are Mateen, Rad, and Badeen only. Online dating applications target a young demographic group.
In India, dating apps are helping the LGBTQ community find love
The app, believed to be the market leader in India, is already changing the way young urban Indians date. Besides, Tinder is also making space for more gender identities. In , Tinder said India was its top market in Asia.
Y usuf Khan has a four-sentence formula for finding love. Khan is 24 — high time, according to his parents, he started looking for a wife. If he cannot fit women into his busy work schedule, they say, they can always start asking around friends and family for a suitable match. Khan does not tell his parents, but he goes on at least one new Tinder date every month. Despite pressure from the family, he is in no rush to marry.
In rapidly developing India, the process of finding love is in the midst of a revolution. Spurred by apps such as Tinder, Woo and TrulyMadly , the old tradition of arranged marriage is giving way to a new, westernised style of dating, where growing numbers of people are choosing to date for fun, without the end goal of marriage. Exposure to western culture has seen the gradual breakdown of the traditional Indian family; arranged marriages have become less formal; more people are choosing to live in separate homes to their parents or in-laws; and dating and sex out of wedlock are becoming increasingly common.
By doing so, the government has drawn an invisible line between those who want to date, and those who want to marry, as though the two groups are unrelated. Self-segregation between these two groups already exists. In the past decade, hundreds of matrimonial websites, such as shaadi. Unlike Tinder, or other dating apps that have a reputation for being hook-up platforms, these matrimonial sites draw people looking for lifelong partners. In these speedy marriages, which often happen for financial reasons, or because of family pressure, people fall in love after the wedding rather than before it.
Everything was opposite.